by Rick Heaston | Apr 9, 2021 | Customer Service
The ancient Greeks called it “Ankura”. The English used the term “Ancor”. You’ve probably come to know the word as “Anchor”. The Greeks made anchors by filling baskets with stones and dropping them overboard. The English used heavy metal objects to hold their ships in place. But, as with everything else, anchors evolved.
by Rick Heaston | Aug 19, 2019 | Customer Service
Have you ever seen the movie City Slickers? Mitch Robbins (Billy Crystal) was smack in the middle of a mid-life crisis. And his best friends, Phil (Daniel Stern) and Ed (Bruno Kirby) were having their own problems too. Ed decided everyone needed a break and...
by Rick Heaston | Aug 18, 2019 | Life & Family
Let me share a story about Lorne Whitehead, a physics professor at the University of British Colombia. In 1983, he published a paper that proved how a childhood game – we’ve all played – is capable of creating complete and utter chaos. Matter of fact, this game is...
by Rick Heaston | Aug 17, 2019 | Life & Family
Lagnippe is one of those words that just rolls of your tongue … but its meaning is even more intriguing. Let me explain. A lagniappe (lan-yap) is a small gift given to a customer by a merchant at the time of a purchase. It could be as simple as a thirteenth doughnut...
by Rick Heaston | Aug 16, 2019 | Sales
Value applies to many things and can be defined in many ways. There’s absolute, relative and ethical value. Then there’s product, trade and personal value – all which relate to “little value” and “good value”. Value is everywhere, yet sometimes...
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